The impact of innovation is all around us.

 

Boston Scientific - Endoscopy

As a creative director at Cramer one of my most rewarding experiences was working with the sales team at Boston Scientific. Over the course of 7 years my relationships with senior management helped to create powerful messaging through storytelling. With events, videos and interactive solutions, Boston Scientific drove the conversation with their salesforce leading to increased sales year over year.

 

Most companies can claim to be innovative but can they back up that claim with a statement of impact? Are they changing the lives of their customers everyday? Boston Scientific does. To drive home how innovation and impact are incredibly powerful we created a short video illustrating that even the simplest of ideas can make a huge difference.

 
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